Equal Exchange Organic Ground Coffee

• Contains 1 bag, 12 oz per bag (12 oz)
• TASTE: Find your Moment of Zen with this Smooth, Creamy, and Balanced Blend of Coffee that have Hints of Almond, Malt & Dark Chocolate
• ROAST: Balanced Medium & Vienna Roast Blend
• 100% Arabica Coffee Sustainably Grown by Small-Scale Farmer Cooperatives in Latin America, Africa & Asia
• 100% Fairly Traded Ingredients, Certified Organic by the USDA, Gourmet Quality, & Certified Kosher

About Equal Exchange..

At Equal Exchange, our concern for the quality of small-scale producers’ lives is matched only by our attention to the quality of our finished coffee. From farmers to cuppers, we’re professionals. And every choice we make contributes to the exceptional character of Equal Exchange coffees. We’re proud of how good our brews taste. And we want you to know about it!

CULTIVATION

Yes, Equal Exchange’s Authentic Fair Trade model makes a positive impact on small scale farmers’ livelihoods and on the health of the earth. But it also improves our finished coffee’s quality! EE coffee buyers communicate regularly with producers. Because we’ve built these direct and longstanding relationships, we stay up-to-date about growing conditions that may affect the beans. Our partners grow on land that they control, so they have a vested interest in using sustainable and organic methods, avoiding chemicals, and keeping the soil rich for many years to come. Agronomists within the farmer co-ops bring specialized technical training to bear. And the cooperative structure encourages farmers to share information about cultivation practices that improve harvest and yield.

SOURCING

In the coffee industry, international buyers dominate conversations about quality, too often leaving producers in the cold. The people who grow coffee for other companies might not know how much their crop is worth on the market or how they can produce better coffee. Our model is different! Equal Exchange works directly with producers to communicate our expectations. We pay bonuses – higher still than the high floor price for Fair Trade – when product is especially excellent.  We promote opportunities for producers to learn sensory analysis techniques. This knowledge enables farmers themselves to make minute adjustments as they grow and process their crops.

ROASTING

Equal Exchange’s worker-owned coffee roasting operation is the largest in the U.S., with two machines in use. The members of our production team have a unique skill-set – they’re scientists of coffee as well as artists. Roasters observe the precise times and temperatures that keep our coffees consistent. But they also analyze on the fly, making adjustments when needed, with a goal of bringing out the innate qualities of the green bean – balancing acidity with sweetness, accentuating certain flavor notes, or enhancing mouthfeel. Roasters check each batch of coffee with a ColorTrack Laser Color Analyzer — using a rating system common across the specialty coffee industry — to scientifically test the classification of the roast. Our machines fire five days a week, which ensures the freshness of the coffee we ship out.